For every blogger, once they create their blog, the biggest struggle they face is getting more and more traffic to their website.
Here, at High Five Money, we talk about content marketing, social media marketing, and how to monetize your website, but none of these will drive any results unless you are able to get traffic to your website.
We’ve all been there, but it doesn’t have to stay like that forever.
If you have great content on your blog and you don’t know how to generate more traffic, here is a list of 14 things you can start doing today.
Let’s see what you can do.
Promote Your Website with Facebook Ads
Getting traffic to your website with Facebook Ads is very effective. If you’ve never used Facebook to promote anything, you’d be amazed at how much targeting you can do.
It allows you to target specific interests, from specific areas, cities or countries, and it goes even further. You can customize them by things like yearly revenue, what other pages or personalities they like, their relationship status, and whether they have kids or not.
Basically, everything your mind can possibly think of.
Another reason I believe Facebook Ads are great is that they are cheap. Or at least, cheaper than Google Ads, which is the other big player on the market.
With Facebook Ads, you can choose different objectives. You can pay for people to like your page, your posts, to click on your links, or it can help you improve your conversion.
If you can manage to build a big page, with at least a few thousand likes, you will start to notice that each time you post a new update about an article you just posted, your traffic will increase by a lot.
And the beautiful part about this is that getting those few thousand likes is actually not that hard or expensive. It depends on what audience you are targeting.
MOZ, for example, posted an article where they suggest that every business should spend at least $1 per day on Facebook Ads.
So, if you are targeting people from the US, it will obviously cost you more than if you are targeting people from Asia who speak English, for example.
It all depends on your objective.
You can try, for example, to have cheaper ads to build social proof, and then have the exact same ads, but this time target the audience you are really trying to convert.
With one of my pages, I managed to get page likes with just $0.03 per like. That’s insane!
But before you start thinking about whether you should promote your website on Facebook, you have to know that you MUST follow their guidelines, which you can find here.
I have to emphasize that you must read their policies before you start thinking of ways to promote your website on Facebook.
For example, the first time I attempted to promote my page, Facebook kept denying my ads because they thought I was trying to promote a “get rich quick” scheme. That’s obviously wrong, but I had to try many different ads until I finally managed to have my ad accepted.
So if you want to have any chance of having your ad approved on Facebook, read their policies.
Make Your Content Easy to Share
This is very important.
If you create great content and you want as many people as possible to see it, make sure they can share it at any time.
There are many plugins that allow you to have different social share buttons floating on a page as they scroll through your content, so make sure you use them.
If you don’t want that, have your social share buttons in at least 2 places on your page, increasing your chances of having your content shared to others.
There are both free plugins and premium plugins, so if you are a beginner, I recommend you use free plugins because they are good enough for the stage you are currently in.
A free, popular plugin is Social Media Share Buttons & Social Sharing Icons, so you might want to try it.
If you can afford to pay for a plugin, I recommend you choose the Easy Social Share Buttons plugin, from Codecanyon. It costs $20, so it’s not very expensive, but I believe it is the best social share plugin you could invest in.
I know, I know, you heard this tip everywhere, but I just couldn’t ignore it.
Guest posting is one of the most effective ways to drive traffic to your website.
Not only that, but it also helps you build a relationship with other, bigger bloggers in your niche.
With guest blogging, you need to create the best piece of article on a specific topic. It can’t be a 500-word article that doesn’t provide any real value to their audience.
You may be wondering why on earth would you create awesome content for someone else to post on their website?
Well, let me give you an example.
Brian Dean from Backlinko has revealed that, when he started his blog, he had just a few articles on his own website, but he focused on guest blogging on other big authority websites in his niche. This allowed him to get more traffic, more engagement and he established himself as an expert.
You want to guest post on other blogs because it helps you leverage their traffic. It’s a lot easier to establish yourself as an authority on other websites, that already have the numbers for you to take advantage of.
Every guest post also has a description of the author, where people can see who wrote the article, a short bio about them and, most importantly, a link to their website.
You may hear that guest posting does not matter for SEO.
Indeed, Google confirmed that, because of the increasing amount of spammy guest posts and how people leveraged it to create backlinks, it no longer works for SEO.
But that’s not the whole story, because if you manage to get your article posted on a big authority website, it will drive more traffic and more engagement to your website, which definitely counts.
How do you find guest posting opportunities?
Just go to Google and search for any of the following:
- [your keyword] guest post
- [your keyword] guest post guidelines
- [your keyword] post by
Replace [your keyword] with your actual keyword, and Google will show you all the different websites that are accepting guest posts in your niche.
Once you read their guidelines and you have a general idea of what content is on that website, try thinking of a few ideas that you can blog about.
Once you have that, send an email to the site owner, where you briefly introduce yourself, then you offer your services to write a guest post, listing out all the best ideas you came up with. Ask them if they are interested and what article they are interested in.
You should also link out to a few of your recent articles, either on your own website or other guest posts you have published in the past.
Comment on Other Popular Blogs
Commenting is one of the easiest ways to interact with other authors and other audiences.
If you’ve ever posted a comment on a website, you noticed 3 main fields: Your Name, Your Message, and Your URL.
That URL links back to your website, and you can use it to drive people to your blog.
However, to do this effectively, you must not post any type of comment.
If you’re thinking of posting a comment like “Great job, [author]. Here’s my article on the topic: [url]“, just don’t.
You are not really engaging with them, and these types of comments will NEVER bring any visitors to your website.
Not only that but if the author sees you posting the same type of comments on many articles, I wish you good luck in building a relationship with him.
There are some people that, for some reason, think it’s a good idea to attack the author or other people who posted a comment on an article.
Having a different opinion is fine and you should let him know that you have a different opinion and then present your arguments, but to attack others to draw attention, that’s just wrong. No other way to put it.
Because they know that you are not here to engage with them or contribute in any way to the topic. You are here only as an attempt to promote your website, and that’s it.
What’s worse is that most people don’t even bother reading the article.
What to do instead?
First, read their article from top to bottom.
Then, you want to comment on it, maybe share your previous experience on the topic or ask relevant questions. While this may not be a blog post, you still need to be engaging.
You don’t have anything to say on the topic?
Then don’t post a comment at all.
Instead of posting a comment just for the sake of doing it, you could share their article on your social media profile. This shows your appreciation much better than a “Great post!” comment.
If you practice this, other authors will start to notice you and that really helps in building a relationship with them.
Darren Rowse, from Problogger, created a guide to leaving comments on other blogs. So, if you want to read more about it, you can find it here.
Leverage the Skyscraper Technique
This method was invented by Brian Dean from Backlinko.
The idea behind it is quite simple but very efficient.
First, you need to find popular articles on the web, relevant to your niche.
Then, you want to create an even better post. It has to be more detailed and more thorough so that other users have a very good reason to follow you.
After that, go to ahrefs or Buzzsumo and use them to find websites linking back to your competitor’s article. Create a list of anyone who linked to that article, then send them an email asking them to consider linking back to your article.
Most of them will ignore your message, or they will ask for money to have your link on their website, but some of them will respond positively.
Only do this with high authority domains.
To read more about it, check out the original technique created by Brian Dean.
Answer Questions on Quora
Have you ever heard about Quora?
It’s a Q&A platform where people ask questions and get lots of answers, most of them very helpful.
What’s so nice about it is that other users can appreciate how good an answer is, and they can upvote it. If they do that, that answer will receive more views, and it can be seen years after the first time it was posted.
If you think that answering questions on Quora is a waste of times, let me tell you that you couldn’t be more wrong.
There are a ton of personalities that answer questions on this platform. To give you an example, even the former president of the US, Barrack Obama has a few answers on Quora.
Of course, there are good ways to use it, and there are less effective ways.
You could either spam the same answer on a dozen questions, leaving your link and hoping that people will click on it, OR you can write some helpful, thoughtful answers.
Between these two, I obviously encourage you to follow the last method.
But how do you take advantage of Quora?
Well, find the questions related to your niche, and then write an answer to some of them. Once you answer a question, leave a link to your website and tell people that they can read more about it on your website.
Here’s a sample of one of my answers on Quora.
It was a longer answer, but I just wanted to show you the part where I suggested other people visit one of my articles.
You won’t see thousands of visitors coming back to your website just from Quora, but if you spend at least 2 hours a week answering questions related to your niche and following the method I showed you, I believe you can get at least 100 clicks to your website.
It all depends on how good your answers are and how much time you spend answering questions.
Repurpose Your Content
If you want to have a broader audience, you should find other ways to repurpose your content.
What do I mean by that?
Well, for example, a very good option is for you to create a video from your blog post.
I know, most of you are scared of the camera, but more and more people prefer videos over text. It helps you better connect with your audience, and you will become a more familiar face for them.
So take some of your articles and create a video based on their content, then post it on YouTube, Facebook, and LinkedIn.
Another way to repurpose your content is to create an infographic based on it. You can either create a free one, on your own, or you can hire a designer to create it for you.
If you want to create it on your own for free, go to Canva and start designing it.
If you want a more professional infographic though, you can find cheap freelance designers on platforms like Fiverr, or you can hire a more professional designer, searching platforms like Dribble, Behance or 99designs.
It all depends on your budget, but the better looking it is, the higher the chances it has to go viral.
Once you create that infographic, allow other people to embed it and link it back to your website.
Once again, if it goes viral, you will see a ton of traffic coming to your blog and it can skyrocket.
For example, check out this infographic from Backlinko called Perfect On-Page SEO, from Brian Dean.
Other ways to repurpose your content are to create a podcast based on your articles or to create a SlideShare presentation, so pick the one you think it suits you the most and start leveraging it.
Whatever it is, have at least one other way to show your content, so besides blogging, if I were to pick one for you, I would definitely go for creating videos.
Share Your Content More Than Once
Once you have more than one piece of content, it is perfectly fine to share it more than once on your social media profiles.
Of course, there is a limit, so it’s not ok to share it multiple times a day, every single day.
For example, take a look at this infographic from Neil Patel to see why it’s effective to share your article more than once.
You can also share the same piece of content several times a year.
For instance, throughout the year, you can share the same article at least 4 or 5 times, because this will help you get visitors to some of your older blog posts.
Not only that but if you share an article on Facebook for example, usually, only 6% of the people who liked your page will actually see your link.
If you have 1,000 page likes, only 60 of them will see it.
That’s why you need to make sure that your content reaches as many people as possible, so sharing your article multiple times can really help you with that.
Right now, besides Facebook, Pinterest is one of my favorite social media platforms.
The beauty of Pinterest is that it is also a search engine, but it is so much easier for people to find you than with Google, for example.
Some people used to avoid Pinterest because they thought it was a platform only for women looking for recipes and wedding dresses, but it is so much more than that.
While women are indeed the majority, right now, 40% of Pinterest users are men.
There are over 250 million people using Pinterest, and more than 62 million people are from the US. More than that, there are over 1 million businesses on Pinterest. (source)
Do you see why it’s important to start using Pinterest as quickly as possible?
Especially for new bloggers, it is the best social media platform to drive traffic to their website.
In 2014, for example, Pinch Of Yum shared their traffic sources, and the results speak for themselves.
Over 450,000 visitors just from Pinterest, almost as many as Google!
The thing about Pinterest is that you need to publish great images, that people will be tempted to click on and eventually follow your website.
You also need to post multiple times a day (at least 10-15 times) in order to see real traffic and engagement.
The beauty of it is that there are tools to help you organize everything.
You can schedule your post in advance, so you won’t have to worry about it for days or even weeks.
A good example is Tailwind. It allows you to save a lot of time by scheduling your images and analyzing your results.
Pricing starts at $10/month, but if you want to leverage Pinterest’s true power, I recommend you get this app and start growing your account.
Send An Email To Your Sources
Linking back to other people is great. Everyone wants to build backlinks, so if you are not linking to other, bigger authorities in your niche, I recommend you start doing this as quickly as possible.
Once you create your content and you link back to other websites, it’s time to send them an email.
Keep it short and simple, and politely ask them to share it or even post your link on your website.
You can send something like this:
Hello, [author name] Recently, I was doing some research to create a new article on [your article's topic] and I came across this article [insert their URL]. I found it so helpful that I actually linked to it on my article [enter your article URL]. If you have some free time, check out the post. If you like it, feel free to share it. Thanks, [your name]
Very short, but straight to the point.
Don’t expect all of them to share your article or link back to it.
In fact, most of them will either ignore you, or they will ask you to pay for promotion.
Ignore those who ask for money to promote your article!
You want to build natural links.
That’s why I would suggest to link out to as many authoritative blogs as possible, when it makes sense, obviously.
If you send 30 emails and you get 3 shares or links back to your website, that’s amazing!
Their audience will now click on your article and you will see your traffic increasing more and more.
Practice this technique with every single article that you create.
Getting traffic to your website is one of the most important things you need to focus on.
Nowadays, it’s no longer enough to simply click Publish and wait for traffic to come.
You need to spend a lot of time promoting it, and in this article, I showed you some of the most effective ways to do it.
Some work better than others, so it’s up to you to test them and see what method drives the best results.
P.S: Save this for later on your Pinterest account or other social media profiles so you can reference it when you’re ready to increase your blog’s traffic.
Which of these methods do you intend to use in the near future?
Leave a comment below and let me know!